At the EDOC Enterprise Computing conference (IEEE EDOC 2010), I presented a paper that proposed the elicitation of Web services, using a MDA-aligned model. In particular, we considered business value models and an established collaboration framework for creating a service-centric CIM; by utilizing well-defined mappings, the model is further transformed into a standardized UML-based e-service model at the PIM level.
The full title:
“A Model-Driven Approach for Designing E-Services Using Business Ontological Frameworks”, Jelena Zdravkovic and Tharaka Ilayperuma

Link: http://ieeexplore.ieee.org/xpl/mostRecentIssue.jsp?punumber=5628338